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North Carolina Jumps into the Game: Mobile Sports Betting Arrives on March 11th

north carolina enters mobile sports betting market

After months of anticipation, legal mobile sports betting has finally arrived in the Tar Heel State. From Monday, March 11, 2024, at noon Eastern Time, residents with smartphones and a thirst for a little action will be able to place wagers on their favorite teams and athletes.

This launch coincides perfectly with the start of the NCAA Men’s Basketball Tournament, also known as March Madness, on March 18th. North Carolina residents can now look forward to placing bets on the national spectacle, along with a variety of other professional and collegiate sports.

Previously, in-person sports betting was legalized in 2019, but now for the first time bettors in the state will be able to place wagers online on both professional and college sports through various betting platforms.

Betting on high school sports remains prohibited.

The Operators

Eight operators, including prominent names like Bet365BetMGMCaesarsDraftKingsESPN BETFanaticsFanDuel, and Underdog, have been approved for statewide mobile betting, allowing those 21 and over within North Carolina to legally place bets online. Pre-registration for these platforms had began on March 1, allowing potential bettors to set up their accounts and make deposits.

Each operator has unique offerings, with pre-launch promotions aiming to attract new users. For example, Caesars Sportsbook, already established at two retail locations within the state, is launching statewide through a partnership and is offering various promotions for new users. Similarly, other platforms like FanDuel, BetMGM, and DraftKings are providing their own sets of incentives, aiming to capture a significant share of the market from day one.

The launch of mobile sports betting marks a significant development for the state. It’s expected to generate tax revenue for North Carolina and create new jobs within the industry. While the initial focus is on mobile wagering, physical retail sports betting locations are expected to launch at a later date.

With North Carolina joining the growing list of states legalizing online sports betting, it reflects the broader trend of increasing acceptance and regulation of sports betting across the United States.

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